September 28, 2026
Rather than deepfakes, SpongeBob became an unlikely symbol of marketers' AI concerns, illustrating how AI-generated video spans a vast spectrum from harmless fun to deception.
Today, advertisers unknowingly pay the price for these harmful risks. For groups like AdTechCares and the Defending Against Deception Common Data Model (DAD-CDM) project, solving this requires more than detection; the industry needs a standard framework to establish a shared language and coordinate a response.






